John McManus, Editorial Director of Big Builder Magazine, wrote an interesting blog this week about the 10 most critical factors that will affect homebuilding in 2010 (read the entire blog here).
One item on John's list caught my attention, "fence-sitters - wavering as to whether they'd be fools to buy now." Shouldn't this say "wavering as to whether they'd be fools NOT to buy
now?" Has there ever been a better time to buy a new home? Interest are still historically low, but should be on the increase later this year. Prices are at their lowest levels in years. Somehow, we need to get this message across as quickly as possible.
Which brings me to another excellent point that John makes: "Marketing: Stimulus (aka home buyer tax credits) doesn't make more buyers; it changes the timetable of buyers from later to sooner. More buyers is the only thing that makes more buyers. Excitement, a unique value, an exclusive deal, an offer that can't be refused are the ways to get there. They're what changes psychology from happily sitting on the sidelines to entering the arena."
I think the underlying point in the statements above is that we are back to fundamentals. Location is the ultimate difference maker. Product and a unique value are a close second. If we pay attention to these fundamentals, we should have a successful spring selling season.
0 comments:
Post a Comment