Thursday, October 1, 2009

Social Networking?


We were fortunate to be able to attend a Social Networking seminar (Social Real Estate Chicago) geared toward real estate professionals in Chicago earlier this week, which opened our eyes. It is clear that many (and by "many", I mean millions and millions) people are migrating to this new (at least new to us) form of communicating. It is clear that if you are trying to reach consumers you must have a blog, a Facebook page and be twittering, but what if you are trying to reach other businesses? This is where our confusion comes from. Are our clients and potential clients really spending time on Facebook? Do they really read their "tweets" all day long? Do we really want to spend our time "tweeting?" We have already figured out that blogging is an important part of our world. It allows us to get out information, opinions and thoughts in a non intrusive manner. Facebook and Twitter are completely different animals. They take time each day in order to keep them up-to-date and, again, were not sure who is reading them.

This is where we would like your help. Please tell us what you think of this "new" form of communication. Do you tweet? Do you have a professional Facebook page? Please leave us a comment below or even contact us directly.

We look forward to your response.

1 comments:

  1. We DEFINITELY find people reading the tweets and other social media posts - but ONLY when they are done right and targeted to the proper audience. In fact, we have case studies and have written articles that show success. We do, however, also think that the real estate industry will deem social media a failure because most don't spend the proper time or have the proper strategy when implementing...it is not something you can have an intern or a neice build for you and expect it to be effective.

    Mitch
    www.mrelevance.com
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